Facebook! The world’s favorite Social Networking website has had an extraordinary and remarkable journey all through until the recent past. This service initially created to connect the students of Harvard, went ahead and touched the everyday lives of people living across the globe. Friends, photos, videos, statuses and many more..All what is required to give that “complete social networking experience” for people and businesses, we found them all in Facebook. The Like symbol indicating thumbs-up turned out to be so popular among the Facebook member community. Facebook came as a big boon to businesses who followed some conventional methods to reach their customers. Facebook Page, Ads, Timeline and many more. Having touched the No: 1 position so quickly, Facebook founder Mark Zuckerberg went ahead to make initial public offering.
Hey! but wait this social media giant met its rival. It began losing colors with the launch of Pinterest in March 2010. Pinterest is an online pinboard which allows you to organize and share images based on a theme such as hobbies, events etc. This website had captured the hearts of the women folk when it began as they used the space to share recipes, home decor and crafts. Today Pinterest is the third popular online social network in the U.S and has been named “The next Facebook”.
Pinterest aims to connect people visually with interesting images. An user pins to a pinboard with description. Virtual pin boards are definitely an advantage over text or message platforms. If you are an artist or a photographer, Pinterest can prove a good platform to get an exposure to your images.
Many of you might think whether to use Pinterest or ignore it for some reason. Read on to find out how Pinterest can prove useful for you. The virtual pinboard can be used for academics, business marketing, healthcare and blogging.
If you are new to the Pinterest website, get started with a few pins on your pinboard. When you have a collection of images relating to fashion or any specific event like a college day, pin them all to a pinboard which shall carry the event as the theme and a description about it. Description carries a lot of weightage in this website. When you pin, add keywords in your description and give a catchy pin title. Describe yourself with relevant keywords in your bio as Google is indexing Pinterest profiles and boards individually. Use Pinterest to pin your images as well as repin images of others to your own pinboard. What you really do is while your promote your pins, you inturn promote other pins too.
A Visual Treat
If you are into business and would like to promote your brand, use your own Pinterest account to showcase your products. Create an awareness for your products. As the medium to convey is visual, work on the pictures and images of your products and make them attractive. Hire a photographer if required and make share pictures that will invite likes, comments, re-pins and follow instantly. If you have a product line, try to have separate boards so that you can target specific products with relevant consumers. But remember you aren’t selling at Pinterest.
Pin- It Button For Your Website
Now that you have opted to use Pinterest to promote your products, you will able to gain a considerable amount of traffic. You must have added the Facebook Like and Tweet buttons on your website. Now add the “Pin-It” button to the pages on your website. Visitors to your website can pin they find interesting to their boards from your website directly. Add Pinterest widgets for your website.
Visibility In The Other Major Social Media
For all businesses who might think Facebook and Twitter are still worthy, here’s way out for you all. Use the Pinvolve to link your Facebook page and Pinterest. You will able to share products, pictures to your Pinterest boards. Pinterest also enables you to share your activities on your Facebook profile as well as tweet to keep your presence in these social media too.
As a blogger make your blog effective by adding the “Pin It” button. Allow your visitors to share your blog pictures and add comments about them on your pinboard . You also get quality backlinks(DoFollow) for your blog. Google analytics may let you know which content gained the actual referral click(really created interests among people) on and permits you to click-through and find out what that content or image is.
Nothing can beat Facebook for its large user base. It also has the advantage of people spending more hours(even 7 hours a day) on it. But today Pinterest is the fastest growing website. With interactive visual boards, it certainly has the capabilities to help your site or blogs drive increasing traffic.
Caroline the author this guest post is a regular blogger. She has written many articles related to make money online, Blogging, SEO, Social Media and so on. Her recent guest post about how to create email account with own domain name for free and email marketing lists.